Trucks returned half-empty. Clients never knew.
The challenge
IMPEX had free space on every return route — but their silent website couldn’t shout it. No live offers. No fast booking. Wasted capacity costing thousands.
“We had free space on every return route — but no way to tell clients fast enough.”
No system to publish available space instantly. No shared savings for clients. Competitors filled gaps manually — stealing deals.
Worse: An outdated website and weak branding failed to communicate their strengths — reliability, speed, Europe-wide network. No modern web presence meant they were invisible online in a digital-first logistics world.
Our approach
We gave empty space a marketplace — and turned values into action.
We built a live e-commerce module that:
- Pulls return-route availability from internal systems
- Auto-publishes “Shared Shipment” product cards
- Lets clients filter, book, and save — instantly
- Syncs with Facebook Shop for targeted ads to past clients
Bonus: We modernised IMPEX’s entire web presence — refreshed branding, sharper logo, bolder greens, and a dynamic site that now proves their values (trust, speed, partnership) with clear messaging, client logos, and real-time proof of smart logistics.
Full trucks. Happy clients. New revenue.
IMPEX now turns empty return routes into instant revenue. Their new e-commerce platform publishes shared shipment opportunities in real time, letting clients book leftover capacity at lower rates while trucks run full in both directions.
About the client
IMPEX is a Kaunas-based freight-forwarding leader serving B2B clients across Europe and the Baltics. With a fleet of modern trucks and a focus on reliability, they handle full, partial, and return loads. Mox has powered their digital evolution — turning unused return capacity into shared-shipment revenue through a brand-new e-commerce platform.
From research to revenue — step by step
We followed a lean, insight-driven path to deliver a scalable, admin-friendly platform — no fluff, just results.
A system built for the long haul
We didn’t just code – we engineered a workflow that mirrors IMPEX’s operations: fast, reliable, human-centered.
Every line of code, every pixel, every integration was stress-tested to eliminate friction – for admins, drivers, and clients.
A platform that works as hard as their trucks
We delivered more than a website – we built a revenue engine.
The first e-commerce system in IMPEX’s history now:
- Turns empty return space into instant sales
- Gives clients real savings and faster booking
- Lets non-tech admins run it with one click
- Proves brand values in every interaction
From static brochure to dynamic marketplace, IMPEX now leads with speed, transparency, and smart logistics – powered by Mox.
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From empty trucks to full revenue – in minutes
“We went from guessing capacity to selling it in minutes.”
